Instagram Guide For Business- A Complete Escort

instagram guide

Instagram is in the race to become the best Social media Platform nowadays. You people must have noticed the recent number of updates by Instagram. They have introduced a new layout, story pattern, changed algorithm, reels, and many more. Recently Instagram has launched a new Instagram Guides feature.

The new updates by Instagram were so quick that you may have skipped noticing the guides feature added. Don’t Worry! here is your step-to-step escort to Instagram Guide. But why Instagram Guides? What is it?  Guides is a new way to consume and share content on Instagram

Instagram Guide is a cross between blog posts and Instagram carousels. There are various ways by which we can use Instagram Guides for business but before that, we must be aware of how to use it properly. In the article, we will tell you how to use Instagram Guides and How you can use them for business purposes.

Also read, Instagram Is Testing A New Desktop Feature

How To Use Instagram Guide

New to Guides?? Don’t worry this article is written for you. Follow the steps given

Instagram Guide With Post

  1. Go to your Instagram profile, Tap on the “plus” symbol on the top right of the screen.
  2.  Select “Guide”.
  3.  Tap on Posts.
  4.  You can now choose a post from your feed or any saved post that has been uploaded by an Instagram Public account.
  5.  Tap on “Next”.
  6.  Add the guide title and description.
  7.  Check the place name, or you can edit it.
  8.  Tap on Add “Place” 
  9. Tap on “Next” which you will find on the top right corner
  10. Finish the process by tapping on “Share”.

Instagram Guide with products

  1. Go to your Instagram profile, Tap on the “plus” symbol on the top right of the screen.
  2. Select “Guide”.
  3. Tap on “Products”.
  4. Search the account for the product listing you want to include. If you’ve saved the product to your wishlist, you can also get it from there.
  5. Select the product you want to add and tap “Next”.  Multiple posts for a single product can also be done but this will be displayed like a carousel.
  6. Add the guide title and description. 
  7. Double-check the place name, 
  8. Tap on “Next” which you will find on the top right corner
  9. Finish the process by tapping on “Share”.

Instagram Guide with places

  1. Go to your Instagram profile, Tap on the “plus” symbol on the top right of the screen.
  2. Select “Guide”.
  3. Tap on “Places”
  4. Search for the place posts with the geotags which you have saved in your folder, or your pre-published posts can also be used. 
  5. Tap on the  “Next” button.
  6. Add the guide title and description. 
  7. Double-check the place name. 
  8. Tap on “Next” which you will find on the top right corner
  9. Finish the process by tapping on “Share”.

Note: For including specific images in the Place guide make a folder of the places and remember the posts you saved must include the geotags.

Instagram Guide for Business

Now you must be aware of how to create different types of Instagram Guides. Now the question was how to use them in business? This Query has been answered further in the article. Different ways in which Instagram Guides can be used for business are given below.

Create a Gift Guide

You can create a gift guide for various occasions like Christmas, mother’s day. It’s spring and Easter is around the corner you can think of making a gift guide for it too. You can use the photos to attract the customers and can link our collab with the gifts house for the business. 

A list of Tips

You can create a list of tips under various topics such as motivation or innovation. Instagrammers nowadays are using the tips guide to offer tips to their followers. This creates a sense of trust and goodwill among the followers.

Posts Under a Theme

You can use the Instagram guide to reorganize your Instagram feed by categorizing the posts under the theme category. So the next time your follower visits your profile it would be easier for him to locate the products under the theme.

Also read, Best Methods To Earn Money On Instagram With 500 Followers

Create a Ranked List

Everyone on the platform would be using guides for business but what will make your guide better than them. Showcase your best sellers to the followers and ask them to vote for the product they found the best. Post the result on your Instagram. This will somewhere help to create hype about your product.

Share Your Brand

Try to put your brand on the Instagram Guide and make your new followers aware of your brands and products you are dealing in. This will introduce your company and brand to your followers and they can connect to you easily.

Product Highlight

You can introduce your newly launched product to your followers through Instagram Guide. It will help you create an advertisement about your product on the social media platform.

Collaborate with Creators

The Instagram guide has given a chance to the Instagram influencers to collaborate with the creators and endorse their products. The Guide has created doors for both the influencers and the creators to earn money.

Create a Travel Guide

The travel industry has shifted to Instagram guides very frequently. If you are a travel blogger or a person with frequent travels then creating a travel guide would be beneficial to you. Many creators and Business persons have shifted to travel guides. They book tickets and hotels through these guides.

Also read, Tips and Tricks to Get More Reach On Instagram

Conclusion

I hope this article was a complete guide for you and now you are aware of how to create an Instagram Guide and use it for the Business. We at deasilex would wait for your reply in the Comments Section.

Featured Image Source: TechCrunch

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