In determining the success or the failure of a website, you have to look at its usability and its utility, instead of the visual design (though it helps). User-centric design has become a standard approach for success and profit-oriented web design since the visitor of the page is the only person who would click the mouse and decide everything.
Get a Web Design Agency in San Antonio in order to lead a more sophisticated design decision and simplify the perceiving presented information. Here are some web designs in San Antonio: effective principles that you should know.
What is the most important thing in website design?
1. Make use of effective writing
- Use plain and objective language because a promotion does not need to sound like an advertisement. You could give your users some reasonable and objective reasons on why they should use your service or stay on your website.
- Use short and concise phrases and come to the point as quickly as possible.
- Use a scannable layout. You need to categorize the content, use multiple heading levels, use visual elements and bulleted lists to break the close of uniform text blocks.
2. Strive for simplicity
Keeping it simple should be the primary goal of site design because users are rarely on a site to enjoy the design, they are looking for the information despite the design, so you should strive for simplicity instead of complexity.
3. Don’t be afraid of the white spaces
White spaces reduce the cognitive load for the visitors and make it possible to perceive the information that is presented to them on the screen, which is why it is really hard to overestimate the importance of white space.
The first thing a new visitor tries to do is to scan the page and divide the content area into digestible pieces of information so complex structures are harder to read, scan, analyze, and work with. It is usually better to use the whitespace solution if you have the choice between separating two design segments by a visual line or by some whitespace.
4. Communicate effectively with a “visible language”
- Include only elements that are most important for communication
- All of the components should be designed so that their meaning is not ambiguous
- The important properties of the necessary elements should be distinguishable
- The most important elements should be easily perceived
- You have to provide the users with a clear and consistent conceptual structure. Some of the concepts of organization in web design are consistency, screen layout, relationships, and navigability and the same conventions and rules should be applied to all of the elements.
- You have to match the presentation to the capabilities of the user. YOu have to keep your user interface balanced in legibility, readability, typography, symbolism, multiple views, and color or texture if you want to communicate successfully.
5. Don’t make users think
You have to make sure that your web page is obvious and self-explanatory. Your job is to get rid of the question marks, and the decisions that users need to make consciously are considering pros, cons, and alternatives. The number of question marks would grow and make it harder for users to comprehend how the systems work and how to get from point A to point B if the navigation and site architecture of your website is not intuitive.
6. Don’t squander the user’s patience
You have to try to keep your user requirements minimal in every project if you are going to offer your visitors some service or tool because the less action that is required from the users to test a service, the more likely it that a random visitor would feel inclined to try it out. You could let the users explore the site and discover the services for themselves, without forcing them into sharing any sort of private data. First-time visitors are willing to play with the service, not fill long web forms for an account that they may never use in the future.
7. Manage to focus the user’s attention
Some aspects of the user interface attract attention more than others do, as websites provide both static and dynamic content. Web-users can instantly recognize edges, patterns, and motions since the human eye is a highly non-linear device. So images are more eye-catching than texts and video-based advertisements are extremely annoying and distracting but a perfect way to capture the user’s attention no matter how annoying or distracting it may be.
8. Strove for feature exposure
From the design perspective, modern designs are usually criticized because of their approach to guiding users with visually appealing 1-2-3-done-steps, large buttons with visual effects, and more, but they are not bad things.
Guidelines, on the other hand, are extremely effective because they would lead the visitors through the site content in a very simple and user-friendly way. Letting the users see clearly what the available functions are a fundamental principle of successful user interface design.
What makes a good website checklist?
- Establish trust with color
- Add visuals that create certain emotions
- Make navigation as easy as possible
- Keep F-pattern design
- Make your site mobile-friendly
- Pay attention to your text
- Optimize your site for Google
You need to first understand how users interact with websites, how they think, and what are the basic patterns of users’ behavior if you want to use the principles properly. They appreciate quality and credibility, they don’t read, they scan, users do not make optimal choices and web users are impatient and insist on instant gratification.