What Makes People Come Back to Your Website?

What Makes People Come Back to Your Website

Whether you wish to boost the reach of your personal blog, grow your company’s online presence, or simply just want to make some money off your pay-per-click adverts, your website can be a powerful and lucrative tool in the right hands. 

In order to ensure that your visitors keep coming back for more, you need to give them a reason to stay loyal and content that regularly updates. 

The best websites provide their owners with a steady flow of virtual footfall, which in turn allows them to secure more customers, hopefully leading to more sales figures and wider profit margins in general.

If you need some help convincing your audience to stick around, it might be time for a little digital spring cleaning and assessment. 

Here are some tips to point you in the right direction. 

Accessibility 

If a website is a joy to use, and people can access it regardless of their personal ability, then there is a much higher likelihood you will end up reaching a great deal more of your audience. 

Digital inaccessibility is an issue that plagues many modern websites, and unfortunately, not everyone has the luxury of being able to navigate the virtual world with ease. 

It should be the website owner’s responsibility to make sure that everyone benefits from the content, which means sticking closely to the requirements of the ADA (the Americans with Disabilities Act). 

Failing to do so could lead to fines and legal trouble, but regardless of this, it might mean your website is not streamlined enough as it is. 

Accessibility helps everyone. It enriches your content and adds dynamism and engagement opportunities, so a thorough assessment should be carried out every once in a while. If you do not know where to start, then a great tool in the form of an accessibility checker should be able to put you on the right path. 

An Attractive Design and Layout 

You will have probably come across the odd website in your time that has made your eyes hurt with its outdated aesthetic and confusing layout. 

To avoid your own website falling into a similar state of dilapidation, it is worth making regular updates and going for a modern, organized look that you can easily alter should you need to. 

A good layout is easy to navigate, aesthetically pleasing, and often unique. You do not necessarily need to write some custom code for this, especially since there are some great CMSs out there, so make sure you find the right one. 

If you are working with a premade theme, then you should ensure that it makes your life easier – you will probably want a theme that supports your personal needs, otherwise you might be kicking against it, and this could lead to poor optimization and diminished content value. 

Post New Content

If your website never updates, why should people come back? If there is nothing new to interact with, visitors have no incentive to take another look, and they likely won’t wait around for too long before turning their attention elsewhere. 

Up-to-date content that is interesting, engaging, well written and relevant to the target audience is crucial. Do you have a blog about cars? Write about the latest developments in the auto industry. Perhaps you have a company that sells guitars – why not post a video review of the latest amplifiers? 

Fresh content keeps visitors coming back for more, so make sure you stay on your toes when it comes to updates. 

It is also worth working on a schedule. This can give your audience an indicator of when you intend to post each week, day, or month. 

Not only is this something to look forward to for your loyal audience members, but it lets them know that the website is still being maintained and updated. 

It is better to know when new content is going to drop, rather than having to check on the off chance it might be there, which can make their patience wear thin before too long.

Clean Up Outdated Content

Digital spring cleaning can be a great way to ensure your website does not come across as too outdated or messy, and it does not necessarily mean you have to delete your old content entirely. 

Some people may revisit your older articles every now and then, especially if they are evergreen topics, so it is less a question of deleting your content and more just moving it away from the front page into your archives. 

If audiences are met with the same familiar headlines every single time they visit your website, your fresh new content might suffer and start to become obscured. 

Speed Up Your Pages

Slow loading times are the bane of website owners everywhere. They are often quickly able to infuriate customers, and, in many cases, they make the website come across as suspicious. 

Think of all the websites out there that load immediately, with absolutely no lag or issues whatsoever – why should a user not just stick to those sites that deliver on their needs without stressing them out? 

There are a few great ways you can work on speeding your loading times up, such as: 

  1. Clean up old code – Old redundant code can slow your website down, and it offers you exactly zero benefits, so don’t wait around to get rid of it. 
  2. Declutter – Vast amounts of images, moving banners, popups, chat boxes, and other various annoyances can greatly slow your site down, while generally putting your visitor off with too much clutter
  3. Reduce your HTTP requests – The more requests your website needs to fulfill, the longer it will take to load the results, try cutting down on the number of items you have to get around this. 

Host Weekly Competitions 

People enjoy a good competition, particularly when they can win a deal at the end of it. 

Hosting regular competitions on your website can make your visitors come back for more, and you can utilize social media to help you boost your visibility in no time. 

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