7 Reasons Why Designer Brands Are So Overrated and Hyped?

Why designer brands are so overrated

My prices are based on my value, not your budget, that’s what a brand name has to speak for itself. That’s why designer brands are so overrated. While many people believe that the best things in life are free, many others may stick to the point that the best things in life are actually expensive. What kind are you? If you ask me then I am in favor of both at times.

“Fashion is the armor to survive the reality of everyday life”. We live in a world where your attire is admired more than your intelligence. Nowadays, people compete over styling and fashion more than anything else. Well, correct me if I’m wrong but it’s a fact that can’t be denied. We all wish to be dolled up in branded clothes and accessories, then whether it be men or women. While some easily manage to buy overpriced designer branded stuff others may feel that designer brands are so overrated. The question is why is it so? 

Yes, it’s true that gold has its own value but iron can’t be sold at the same worth. Brands like Gucci, Prada, Louis Vuitton, Dior, and Celine are the most renowned, luxurious, and overrated designer brands. One of the reasons why luxury items are overrated is because they are true to quality. But do brands always keep up to their marks and standards? This is what we have discussed in detail in this post that why designer brands are so overrated and what makes and breaks their worth.

The Value of Fashion Brands
The Value of Fashion Brands

Here what I am trying to say is luxurious brands that have set their names in the market for years have earned trust through their quality and comfort. But with brands comes the heavy price tag too. Let’s have a look at why designer brands are so overrated and what makes them worth the buy.

Why Designer Brands Are So Overrated – What Makes Them Worthy

Before we talk about why brands are so overrated, we need to know what all things go behind the making of a brand name stand out in the industry.

Also Read, 7 Reasons To Tell Why Is Gucci So Popular and Obsessed Brand

Manufacturing And Distribution Cost

Why Designer Brands Are So Overrated; Manufacturing and Distribution Cost
Source: SaleHoo

Unlike local stores, branded designer clothes are stitched by great designers. The designer goes through the latest fashion trends, comes up with unique ideas to create the piece. That’s why the making charges cost a bit high for designer costs.

Secondly, the distribution of the branded stuff follows a self-paid policy. This means that brands have to pay for the distribution and warehousing of their clothes to reach the stores. Plus to run a labeled website costs them bucks.

Staff Cost And Everything Fancy

Why Designer Brands Are So Overrated; Staff Cost and Everything Fancy
Source: Windows Wear

The manufacturing and distribution cost was just the trailer. There are a lot more expenses to be taken care of. Like the staff costs, the Apartment and lavish store rents. With the big name, everything comes bigger. You definitely would prefer to buy a designer piece from a well-furnished and attractive store. Hence, a lot of investments are done for this purpose.

The Cost For Brand Marketing

Why Designer Brands Are So Overrated; The Cost For Brand Marketing
Source: 500pxiso.com

The next step in making a brand name famous is its marketing at a higher level. Designer brands hire big stars, photographers, well-known models, and organize grand fashion shows for promoting their brands. So, most of the money paid for designer stuff is spent and paid to the department that convinces us to buy those products.

The Exclusive Nature Of Brands Is Quite Appealing

Why Designer Brands Are So Overrated; The Exclusive Nature of Brands is Quite Appealing
Source: Britannica

It’s human nature that we will always want what we can’t have. Brands keep their things exclusive. This means they don’t produce in bulk, they rather focus on creating a single masterpiece that attracts the eye. That’s what makes it stick to its high price. Everyone desires that rare masterpiece than buying from a common pile. Its exclusive nature makes it more desirable and buyers willingly pay for it.

Also Read, Top 9 Designer Handbag Trends 2021 That You Shouldn’t Miss

No Compromise On Quality And Comfort

Why Designer Brands Are So Overrated; No Compromise On Quality and Comfort
Source: EW

One of the main reasons why people prefer branded clothes over local ones is the quality and comfort that comes with the brand. Branded clothes are long-lasting, more comfortable, and well stitched. Every minute detail is focussed nicely. Next time you think of why is Gucci so popular or why is Versace selling so high? You already know the answer. Comfort equals quality!!

Mob Mentality

Mob Mentality
Source: catscontentwriting.com

Mob mentality is the only main reason for designer brands being so overrated, along with other tangible items in the market. We all get manipulated so easily that if 10 people are doing something, we want to do it too. This is the main reason why we end up buying branded stuff because we blindly follow the hype of that product. This is known as mob mentality. 

We hardly care to find whether someone is right or wrong about a brand, we just see the bright side and follow the statement blindly. Since brands have so many customers who blindly trust the name, it gets overrated and hyped too!!

The Celeb Association With The Brand Adds To The Hype

The Celeb Association With the Brand Adds to the Hype
Source: hubspotblog.com

The star factor contributes a lot to a brand’s popularity. Luxury brands like Gucci are so popular among people because of the star factor. We follow our favorite celebrity’s lifestyle and watch celebrities like Lil Pump and Harry Styles wearing these designer brands, we crave them too. 

How can we forget Kylie Jenner holding her newborn baby Stormi Webster in a $625 Gucci baby carrier? Damnn!! Kylie never fails to amaze her fans and this time with her baby carrier.

Celebrity stylist Jayneoni Moore once told Racked that when teens see entertainers in high fashion: “They may say: ‘Let me save up enough money for a Gucci belt, even if I’m putting on my Target jeans.” Now you see where the fame is coming from.

Why Designer Brands Are So Overrated – Common People and Designer Brands

Marc Jacobs once said, “Luxury is something you don’t need, it’s something you want. The bag of potato chips I ate for lunch today was luxury”. You’re are intelligent enough to pick up the hint of what I am trying to show here.

Ever happened that you went to a store, absolutely loved an attire, watched its price tag, and dropped it in disappointment? Well, yes happens every now and then. Aren’t designer brands, meant for commoners? It’s a sad reality but brands are not everyone’s cup of tea I must add. The designer brand’s overrated nature makes it eye candy for some people that can’t be bought.

Do All Branded Stuff Worth Its High Cost?

Very valid question. There are many brands or labels that showcase themselves as designer brands when they are actually just overrated hype mass-produced stuff, and at the same time, there are brands of a long history, such as high quality, service behind the product, and distinct aesthetic that they are above and beyond a designer classification. Just like Gucci !!

Although you get more trusted quality from a renowned brand but not all its products deserve the same price tags. Sometimes even a simple piece of clothing may cost you dollars when it’s available at ⅓ price from another store. Would you still prefer buying that costly one?

In the case of quality and exclusive availability, the price tags can be looked upon but when providing the basic product, why are prices still kept so high? It’s a problem only commoners can relate to. And even if the rich noticed the same problem, it wouldn’t have bothered him anyway. There is a saying that money can’t buy happiness, but money can definitely buy you nice designer brands(just saying).

The Most Overrated Designer Brands!

Which are the most overrated designer brands in the U.S.? We surveyed many people regarding this and found out that usually millennials and youth added to the popularity of overrated designer brands. Here’s a list that reveals the rankings:

  1. Gucci with 33% votes.
  2. Louis Vuitton with 28% votes.
  3. Birkin with 14% votes.
  4. Dolce & Gabbana with 13% votes.
  5. Fendi with 11% votes.

10 Most Popular Designer Brands

Why Designer Brands Are So Overrated; 10 Most Popular Designer brands
Source: Top Trends Girls
  • Gucci
  • Salvatore
  • Saint Laurent
  • Balmain
  • Kenzo
  • Louis Vuitton
  • Dolce & Gabbana
  • Tom Ford
  • Prada
  • Fendi

Ending on a sensible note, “Price is what you pay. Value is what you get”. Prices are rising year by year on designer items. Of course, we willingly pay for them but trusting a brand name blindly is not always an intelligent choice. Compare and contrast. Reach out to the quality. Check the value.

Also Read, 6+ Most Expensive Clothing Brands In India Worth Spending Money On

After all, you’re paying for it. Pay for its worth and not just the name. Hope now you’re clear why designer brands are so overrated. Remember gold and iron has their own worth. 

Frequently Asked Questions Regarding Designer Overrated Brands:

Are designer brands overrated?

A survey from the American Affluence Research Center found that the affluent believe most luxury brands are “overrated.” The survey of 11.4 million households in the U.S. that represent the wealthiest 10% of Americans measured brand ownership, familiarity, and knowledge for 17 luxury brands over a five-year period.

Why are brand names overrated?

Many people believe that popular brands give them better quality items. After looking into it, these brands are overrated and too expensive. Companies that are more popular and cost more money do have quality items, but there are other stores that also produce the same quality for a better price.

Are designer brands really better?

When it comes to high-end designer clothing, you don’t always get what you pay for. While the fabrics and construction of luxury brands are generally better than fast fashion – you’re still paying a premium for prestige, expensive retail locations, wholesale margins, and big marketing budgets.

Is designer clothing a waste of money?

Buying clothes from famous designers is not a waste of money. However, most clothes from famous brands are high-quality products that can last longer than the cheap ones. If can’t afford to buy famous brands of clothes, don’t force yourself to buy them and don’t be shy to wear cheap clothes.

Is Bebe considered high-end?

Their mantra is “Bebe skews trendier and more fashion-forward than most of its competitors, and strives to provide value.” The price range is from $20 (low-end tops) to $400 (high-end dresses.) The Bebe website proclaims itself as “the go-to destination for chic, contemporary fashion.

Featured Image Credits: Mike Mignola

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