Tuesday, June 22, 2021

7 Reasons To Tell Why Is Gucci So Popular and Obsessed Brand

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Ridhika Gupta
Captivated from life, showing it here. You got a query, I got the answer. Exploring the world of writers. Currently, a content writing intern at Deasilex.

Surprising as it may seem the most expensive Gucci item ever sold is their Stuart Hughes belt priced at an astonishing $250,000. Why so much for a double G G buckle and a belt?

It’s Gucci after all !!!!

Quality is remembered long after the price is forgotten. Why is Gucci so popular is debatable for hours. But let me spare you some time by stating some clear reasons for its popularity.

Gucci is the biggest-selling Italian brand of all time. Other luxury designer brands like Prada and Armani are worth less than half of the total net worth of Gucci. And to keep in mind that this statistic doesn’t just include clothing brands. Gucci is substantially more profitable than Ferrari. 

Why is Gucci so popular? Stuart Hughes is the answer himself, famous for finding some of the most expensive materials on earth to add to his fashion accessories. There are endless reasons that make Gucci a popular and trusted brand. To state a few, Teens and Millennials are so obsessed with Gucci, the celebrity names associated with the brand, its global reputation, and much more.

Gucci is satisfying all those searching for pop culture with a little bit of nostalgia and newness. Well done Alessandro Michele, you’re doing a fabulous job!! Since 2015 this man has changed the whole vibe of this brand.

7 Reasons To Tell Why is Gucci So Popular

From an endless list of reasons contributing to Gucci’s popularity, we managed to pick the top 7. Shouldn’t Gucci be called ‘The Gucci’? Okay, first things first. Here you will get your reasons that tell why is Gucci so popular? 

Teens and Millennials Are Obsessed with Gucci

Why Is Gucci So Popular; Teens and Millennials Are Obsessed with Gucci
Source: Trendswall – WordPress.com

Don’t deny that we were all obsessed with brands since childhood. We all grew up watching Mickey Mouse and Richy Rich. The hearts and bows, the glaring diamonds, rainbow patterns, cute quirky sweaters. Ahh!! That felt so good on screen.

One of the biggest contributors to Gucci’s popularity is its popularity among teens and millennials. The brand is such an obsession, I swear. Statistics show that 50% of sales of the brand come from teens and millennials. 

Logomania from the 90’s

Why Is Gucci So Popular; Logomania from the ’90s
Source: Wall Street Journal

Logomania was a huge part of 90’s fashion. Everything from the ’90s is back and so is the popularity of the Gucci logo. Millennials are embracing that as logos continue to take over the fashion world again.

Let’s admit we all secretly desire to have that double G logo on our stuff. Again an obsessed factor. You must have seen singers and rappers flaunting the Gucci logos. Logomania is hyping all over again.

The Celeb Association With the Brand Adds to the Hype

Why Is Gucci So Popular; The Celeb Association With the Brand Adds to the Hype
Source: InStyle

The star factor contributes a lot to a brand’s popularity. Luxury brands like Gucci are so popular among people because of the star factor. We follow our favorite celebrity’s lifestyle and watching celebrities like Lil Pump and Harry Styles wearing these designer brands, we crave for them too. 

How can we forget Kylie Jenner holding her newborn baby Stormi Webster in a $625 Gucci baby carrier? Damnn!! Kylie never fails to amaze her fans and this time with her baby carrier.

Celebrity stylist Jayneoni Moore once told Racked that when teens see entertainers in high fashion: “They may say: ‘Let me save up enough money for a Gucci belt, even if I’m putting on my Target jeans.” Now you see where the fame is coming from.

It’s Gucci !! It’s Exclusive!!

Why Is Gucci So Popular; It's Gucci !! It’s Exclusive!!
Source: Harpar’s Bazaar

Unlike other expensive brands that bulk produce their products and hang heavy price tags on them. Gucci follows a much intelligent and exclusive marketing strategy. 

You’ll see that Gucci products are exclusive and hence, more wantable. The exclusivity attracts more customers (everyone wants to show off their one and only kind!!). We willingly pay for its high cost because it’s exclusive and fancy and it’s Gucci!!

Global Reputation of Gucci 

Why Is Gucci So Popular; Global Reputation of Gucci
Source: Pinterest

“If I take care of my character, my reputation will take care of itself”. Remember this saying by Dwight Lyman Moody? Gucci clearly stands on this thing. We know the making of this brand, the long struggle history that made it earn a global reputation.

Gucci is famous for its global presence. It’s not just limited to the fashion world, it has much more to offer. Like makeup, furniture, music, clothing, etc. The handcraft leather brand started by Guccio Gucci in 1921 has peaked to the world’s highest reputed brands globally.

Health is Wealth ❌ , Gucci is Wealth ✅

Why Is Gucci So Popular; Health is Wealth ❌ , Gucci is Wealth ✅
Source: InStyle

Don’t judge me for saying this. Just making you understand a basic point. Gucci’s brand image is equal to wealth. Wearing a brand like Gucci is a matter of prestige. You can easily spot a rich brat wearing branded stuff.

Also, Gucci follows some unique marketing strategies to attract customers, especially the upper class who wish to showcase their fancy and lavish status. With their unique marketing skills, they convince you that this is the best brand to add to your royal lifestyle and people willing to spend as much as the brand demands.

What’s Trendy Gets Selling

Why Is Gucci So Popular; What’s Trendy Gets Selling
Source: Goodnet.org

Another factor adding to Gucci’s popularity is its trendy stuff. No doubt Gucci comes out with some extremely trendy collections with the brand logo shining high of course. 

Trends like floral prints, fur embroidery, unique colors, eccentric designs, and glimmer. Gucci promotes unique individuality that definitely works as a plus point in making this brand reach great heights. Now you know why is Gucci so popular?  

In order to be irreplaceable one must be different. Gucci is one of a kind that’s what preserves its popularity. Hope you got a clearer picture of why is Gucci so popular. If it’s survival of the fittest, Gucci is definitely beating the bush. 

Featured Image Credits: Replica Designer Handbags

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