Hail high to Spotify! You must be puzzled today if you tried to hit Heardle today morning and ended up on Spotify! Did Spotify buy Heardle? Well, the news is out. Heardle, a trivia game about music has been bought by Spotify, the firm revealed on Tuesday. The acquisition is Spotify’s most recent as the business strives to diversify and enhance its audio capabilities beyond music streaming.
Once per day, Heardle asks users to identify a song based on the first few notes. Each suggestion gives users a few extra seconds to aid their estimate, giving them a total of six chances to identify the music. If that seems familiar, it’s because it was heavily influenced by Wordle, a word-guessing quiz game that The New York Times purchased in January.
The game will continue to remain a standalone game on its website because its appearance and feel won’t change. Players will still be able to access it for free. The only modification is that starting on Tuesday, participants will have access to Spotify’s full song after the game is over.
The United States, United Kingdom, Ireland, Canada, Australia, and New Zealand all currently offer the game. According to Spotify, it will soon enter other markets. Heardle will soon be made available in marketplaces all around the world in a variety of languages, according to Spotify.
The agreement will help Spotify further its goal of making its app more interactive as it makes expenditures in video, live streaming, and podcasts to expand its revenue sources.
According to Spotify’s blog post announcing the deal, “We see Heardle as more than a trivia game: It’s also a tool for musical discovery. Playing Heardle might just help you to rediscover old tracks you may have thought you’d forgotten, discover amazing new artists, or finally, put a title to that wordless melody you’ve had caught in your head forever.”
The company also said, “Further down the road, we are also planning to integrate Heardle and other interactive experiences more fully into Spotify to allow music lovers to connect more deeply with artists and challenge friends — and have some fun in the process,”.
As per WHOIS registrar search, it is revealed that the “heardle.app” domain name was transferred to Spotify on July 3.
The creator of Heardle has avoided media attention. Variety interviewed the “London-based web and app designer” who created Heardle in March but did not identify them because they preferred to maintain their anonymity.
According to his LinkedIn profile, Glenn Angelo is the founder and director of the London-based digital design company Studio Omakase. Heardle was created by him, according to a post he made on the Product Hunt website on February 25. He wrote, “A bad pun inspired me to make a Wordle-inspired musical intros guessing game.”
Spotify-branded Heardle Interface Today
Heardle is seen by Spotify as a gamified entry point for music fans to its platform, with the ultimate goal of increasing listening duration and, by extension, consumer pleasure.
Spotify has purchased a number of companies in the past few years, primarily in the podcasting industry, including Anchor, Megaphone, and Podz. However, this is Spotify’s first game acquisition. Even Netflix is attempting to use gaming to bolster its own content.
Due to Spotify’s efforts to enhance music discovery and retain users on its app, this acquisition makes sense. Heardle has the potential to generate natural social media shares for the app, much like its well-liked Spotify Wrapped feature, which this year even included a game. Even Spotify’s official Twitter account has joined in the fun.
Wordle was purchased by the New York Times for an unknown sum in the “low seven figures,” but Spotify withheld the price of its Heardle acquisition. The newspaper reported in its quarterly profits that the Wordle acquisition had resulted in “tens of millions” of additional people visiting the site.
Users are presented with a brief advertisement for the Spelling Bee word game from the New York Times after completing the day’s Wordle puzzle. The fact that The New York Times experienced its best-ever quarter for net subscription additions to Games after its January acquisition is certainly no coincidence.
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Though Heardle might not be as well-known as Wordle, Spotify nevertheless made a wise acquisition with it. The game’s monthly desktop and mobile online visits peaked in March at 69 million, according to web analytics company Similarweb.
The Heardle website received 41 million visits in the previous month. Hence, it can be assumed that Spotify is definitely going to make its mark this year. Have a thought? Let us know.
