With the introduction of AR and VR, every aspect of our lives has changed. From our entertainment to our shopping everything is changing. In this post, we will cover how to do Snapchat AR shopping.
The Snapchat AR shopping lenses have been launched on Snapchat. It is a feature similar to the 3D try-on feature of Lenskart. But this is way ahead of it. You can try out anything on you using the AR feature. The catalog has been designed to have a feature AR try-on on them. You can try out each of the products in the new lens product cards on the screen.
You can use the try-on feature and check how the product looks on you before purchasing it. The only place where you can do Snapchat AR shopping is the Snapchat app itself. This is a big advantage of using Snapchat.
We will be going through how to do Snapchat AR shopping. We will find out the key benefits of this shopping. How can you create your own shopping lens and much more? So, without further ado, let’s start.
How To Do Snapchat AR Shopping?
Snapchat AR shopping is the next level of shopping that you can do. It is powered by Snapchat and uses AR technology to promote the products. You can use the try-on feature and check how the product looks on you before purchasing it. The only place where you can do Snapchat AR shopping is the Snapchat app itself. This is a big advantage of using Snapchat.
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Key Benefits Of Snapchat AR Shopping Lenses
Here are the key benefits of Snapchat AR shopping Lenses.
1. Product Information:
The shopping lenses present real-time information. This information is pulled out directly from the brand’s product catalog. If the information is manual, then lenses will read the information. There is no need to update the lenses to get the latest information.
2. Multiple Products:
Earlier the lens had only a single attachment URL. but now with the latest updates, you can try on multiple attachment URLs. you can interact with multiple products with each their own lens and product cards.
3. SKU-Level Engagement:
Your Public Profile can be used to track organic engagement or to review advertising campaign metrics in the Manage Ads Table.
How To Create Your Shopping Lens?
If you are interested in Snapchat AR shopping and want to create your own, then here is a guide for you.
Step 1: Setup your business account:
The first step is to create your free business account on Snapchat. You will also need to create your product catalog on Snapchat. You have to navigate to the catalogs section of the main navigation drop-down.
Step 2: Upload your product catalog
Once you have created your product catalog, you have to upload the catalog to your account.
Step 3: Choose your shopping Lens
There are two ways of creating the shopping lens.
- Lens Studio
- Lens web builder
It’s your choice to choose which one fits perfectly for you.
Lens Studio:
Snap’s Lens Studio desktop app allows you to create AR content. It requires knowledge of 3D creation to use this advanced and technical software tool. You can now visualize any type of product in AR using our new Shopping Module for Lens Studio. From visualizing a new car in the driveway to trying on the latest pair of sunglasses, anything is possible with Lens Studio.
Lens Web Builder:
With Snap’s business manager account, you can access Lens Web Builder, Snap’s free AR creation tool. You can create a Shopping Lens for makeup try-on in minutes with Lens Web Builder, which does not require any knowledge of 3D assets
Step 4: Promoting the shopping lens
After you are done with the creation process, you have to promote the lens using different methods. You can use any of the methods of promoting your lens. You can reach out or frequently or simply auction your products to promote your products.
Wrapping Up
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Here we conclude our post on how to do Snapchat AR shopping. The only way to do Snapchat AR shopping is on the Snapchat app itself. We have also discussed how to create your own AR shopping catalog on Snapchat and expand your business. If you find this post helpful, share it with your friends.
Frequently Asked Questions
Q1. How Do You Enable AR On Snapchat?
To enable Snapchat AR, you have to go to the Snapchat lens. There is an AR bar. Now you are in the Snapchat AR lens.
Q2. What Is Snapchat AR Shopping?
The Snapchat AR shopping lenses have been launched on Snapchat. It is a feature similar to the 3D try-on feature of Lenskart. But this is way ahead of it. You can try out anything on you using the AR feature. The catalog has been designed to have a feature AR try-on on them. You can try out each of the products in the new lens product cards on the screen.
Q3. How Does AR Work On Snapchat?
Snapchat AR shopping is the next level of shopping that you can do. It is powered by Snapchat and uses the AR technology to promote the products. You can use the try on feature and check how the product looks on you before purchasing it. The only place where you can do the Snapchat AR shopping is the Snapchat app itself. This is a big advantage of using Snapchat.
Q4. What Is AR Shopping?
AR shopping is the new concept of shopping where customers can check and try on the products virtually and check if the products match with their personality. Snapchat has created AR shopping lenses that have been launched on Snapchat. It is a feature similar to the 3D try-on feature of Lenskart. But this is way ahead of it. You can try out anything on you using the AR feature. The catalog has been designed to have a feature AR try-on on them. you can do the Snapchat AR shopping is the Snapchat app itself. This is a big advantage of using the Snapchat.
