You’re planning on opening a new venue, congratulations! We need more entrepreneurs in the world. Whether you’re planning to create a restaurant, bar, club, or event space, social media should be an integral part of your business plan. In today’s digital age, potential customers are increasingly turning to the internet, and specifically social media, to find information about businesses like yours. That’s why it’s essential to integrate social media into your overall venue business plan from the very beginning. By doing so, you’ll make sure that your business has a strong online presence and that potential customers can find all the information they need quickly and easily.
Integrating Social Media From the Start
First and foremost, it’s important to understand that social media should never be an afterthought. To have a successful social media strategy, you need to integrate it into your overall venue business plan from the very beginning. That means allocating a budget for social media just as you would for any other aspect of your business. If you’re not careful, one of the most important aspects of your business can unfortunately be overlooked.
As a business owner you know that a strong social media presence is critical to the success of your venue. But what you might not know is how to go about incorporating social media into your business plan. After all, social media is constantly changing and evolving and so it can be tough to keep up. However, some timeless best practices will help you make the most of social media for your business. Customers want to be able to find information about your hours, location, contact information, and menu easily and quickly. Furthermore, they also want to be able to see photos and read reviews from other customers before they decide whether or not to visit your venue.
Luckily, creating and maintaining a strong social media presence doesn’t have to be difficult or time-consuming. It can also be stressful, but by following the tips below you can make sure that your new venue is off to a great start on social media and as stress free as possible!
Create a Plan
The first step is to sit down and create a social media plan for your venue. You’ll need to decide which social media platforms you want to be active on—Facebook, Instagram, Twitter, Snapchat, etc.—and create content accordingly. Once you’ve decided which platforms you want to use, it’s time to start thinking about the kind of content you want to share.
Some things you may want to consider before developing your business plan include:
– What kind of photos, videos, and media do you want to share?
– What kind of language do you want to use?
– What kind of tone do you want to set?
– What kind of information do you want to share with potential customers?
– How often do you want to post?
Creating content ahead of time will help ensure that your posts are consistent and on brand. Planning will also save you time in the long run! This leads us to our next point…
Use Automation Tools
There are tons of great automation tools out there that can help take some of the work out of managing your social media accounts. Platforms like Hootsuite and Buffer allow users to schedule posts ahead of time so you can spend less time worrying about posting in the moment and more time focusing on other aspects of running your business. Additionally, these platforms also offer insights and analytics so that you can track your performance over time and adjust your strategy accordingly.
Engage With Customers
Finally, one of the most important things you can do is engage with your customers on social media. Responding quickly and effectively to questions, comments, and reviews shows potential customers that you care about their experience with your business. Furthermore, it also helps create a connection between potential customers and your brand—which could ultimately lead them through your doors!
If you’ve taken the time to implement social media intelligently into the unveiling of your venue, then when it comes time to open your doors the customer base wil be large and they will be primed to have a great experience. These first in person interactions are going to be critical for your long term success so be sure to keep things running smoothly on launch day. You can even get creative and incentivize people to post about your grand opening which will fuel ongoing interest and engagement in your venue. To get them excited and active, you can offer discounts, deals for even contests for people who post about your business. If you play your cards right, you can create a grand opening that people will be talking about for years to come.