If you take a look back over the last decade, you will notice just how much social media marketing has changed. Over the years, it has evolved to become one of the most prominent ways of marketing online. Brands globally have invested huge amounts of resources into social media marketing and see a high ROI for their efforts.
So, with this in mind, we took a look at how you can boost your social media marketing efforts. We took a look at what businesses are doing around the world to understand what is working for them and what you can do to help your efforts. From the latest trends to tried-and-true strategies that simply work.
Have a Budget for Social Media Marketing
One of the things that many companies don’t realize is that social media is not just about posting content for their fans to see. Social media is actually designed for your brand to reach out to potential followers and audiences that share similar interests to your brand. The trick is to actually put some money behind some of your posts and boost them.
This allows the ad to pop up on the timeline of your potential audience as a sponsored ad. It is your job to make sure, though, that the ad has the right content, a strong CTA and is targeted at the right audience for it to be a success. So, if you are trying to reach prospects on Facebook, for example, but you are struggling to get it right, a Facebook Ads agency might be a great idea to really get the most out of the ads.
But if you are just starting and willing to do it on your own for a while, spend some time monitoring your posts. Keep checking which ads receive the most engagement and what works. You can then put a bit of money behind those ads and target a demographically accurate audience who are interested in your product.
Focus on Your Content
What you actually put out to your audience is critical. Content marketing needs to be informative, educational and entertaining. You need to make sure that your potential customers are actually learning something from your content. So, how do you do that?
Let’s say you are a fashion brand. Posting your new products is one thing, and a great sales tactic. But, in order to really draw in an audience, and gain valuable, loyal followers who will convert, make it educational. Videos on how to style a particular garment, for example. Fashionable ways to wear a scarf or a hat. Ways to tie the dress or shirt. Give helpful, useful advice to your audience.
And this goes for any industry and across all of the social platforms. Instagram and TikTok are more image and video-based. Facebook is more image and text-based. So, pick a theme for the week, keep all posts across the platforms uniform but adjust the format to the platform.
Partner With Influencers and Other Brands
Even though the concept of influencers has been slightly controversial lately, if you put together the right strategy, you could benefit hugely from this. By influencers, we don’t mean macro-influencers like Kylie Jenner, so don’t panic about the lack of budget. We mean the micro-influencers who share a demographic with your audience and who have a good following.
These types of campaigns are highly successful as the two brands can create content together. The influencer usually already has a form of content that they produce and can work with the brand. As a brand, you will know that their audience is already highly engaged followers who are following the brand organically because they are interested in it.
So, when you put the content out with the influencer on both platforms, you know that you will be targeting your ideal audience with content they want to see. Let’s take that fashion brand example again. There are a ton of fashion influencers, local models and local celebrities who you could approach for a partnership. Some of them are paid partners, while others are happy with receiving free merchandise. So, make a list and start connecting.
It is important for you to keep measuring and monitoring what works for your brand and what doesn’t. All platforms provide you with in-depth insights into your platforms and the success of your posts. You are able to track engagement, click-throughs and conversions. With this type of data, you are then able to reproduce and duplicate similar campaigns as you will know what resonates with your audience. So, keep an eye on these metrics. Don’t be afraid of trying something new, and don’t be stingy with the budget.