Last Updated on 3 months by Abhilasha Sharma
Placer.ai is constantly helping retailers to grow fast. If you are a business owner and wish to stay one step ahead of your potential competitors, then you should enroll in Placer.ai. if you are concerned about how does Placer AI collects its data, this article will explain to you all about the process.
To put it plainly, the year has been quite difficult for Placer.ai’s primary customer areas of retail and commercial real estate. However, the firm for location analytics and foot traffic found development in a number of new industries, such as consumer packaged goods (CPG) as well as hedge funds that employ its technology for proper research. How they are making it? how does Placer AI collects its data? Let’s discuss the secret in this article.
How does Placer AI collects its data? Placer.ai compiles consumer profiles using aggregated and anonymized geolocation and proximity data from devices whose users have given them permission to share that information.
What Is Placer.ai? How Does It work?
The SaaS platform of Placer.ai, which was introduced in 2016, delivers its customer’s real-time data to aid in decisions about where to rent or buy properties, when to hold sales and promotions, and how to maintain assets. In order to aid businesses in choosing where to spend money on marketing and advertising, Placer.ai monitors foot traffic and also builds consumer profiles. It accomplishes this by gathering proximity and geolocation data from gadgets that may provide such information.
Noam Ben-Zvi, co-founder, and CEO of Placer.ai claims that by only displaying aggregated, anonymous statistics and avoiding collecting personally identifiable information, the company respects privacy and complies with regulations. Neither raw data nor advertisements are sold by it. Currently, the business provides services to JLL, Regency, SRS, Brixmor, Verizon*, and Caesars Entertainment, as well as clients in the hospitality, and commercial real estate, including grand retail sectors.
How Does Placer AI Collects Its Data?
Placer AI adheres to the CCPA or GDPR. Placer AI doesn’t consume or view any personally identifiable information; Placer AI just sees aggregate anonymized data. Since the business was founded after GDPR became a reality, privacy has always been a priority. It is crucial to realize that neither Placer AI sell raw data nor do they profit from the personally identifiable data. In order to provide accurate data about what is occurring in the world, Placer AI needs to build a data set that is reliable enough to allow us they make estimates.
There will always be two sides to the argument of collecting data: One will likely hold the fairly extreme position that any data release or invasion of privacy is excessive. Another would be to take the stance of “I don’t really care, they can do whatever they want,” which is also not always a good thing. Placer.ai must strike the moderate ground, and it must be based on what businesses are doing. Large corporations, including Coca-Cola, Facebook, Google, and others, will always have access to data if you stop to think about it. Placer.ai has essentially created a system where the biggest and strongest corporations will continue to expand while all others will suffer because they lack the resources to compete if the company doesn’t have easily accessible resources for other businesses or towns, students, or academics. Therefore, requiring businesses to supply this anonymized aggregate data severely restricts the economy as a whole. This is how does Placer AI collects its data.
Hope, this short article enlightened you on how does Placer AI collects its data. Further, we have discussed the arguments for keeping data safe and how Placer.ai is steeping up to protect data. Share your thoughts in the comment box. Follow Deasilex for more updates on Placer AI.
Frequently Asked Questions
Q1. How Does Placer.ai Collect Data?
In order to aid businesses in choosing where to spend money on marketing and advertising, Placer.ai monitors foot traffic and also builds consumer profiles. It accomplishes this by gathering proximity and geolocation data from gadgets that may provide such information.
Q2. What Is Placer.ai Data?
Placer.ai offers immediate access to location insights gleaned from millions of customers’ foot traffic, giving users visibility into offline behavior. Churn, trade regions, untapped audiences, out-of-store behavior, and competitive benchmarking are all topics we illuminate.
Q3. Is Placer.ai Free?
Although we do not provide free trials of our complete version, we do have a free edition that will enable you to familiarize yourself with the platform’s operation and the kinds of insights it offers. To obtain a thorough virtual tour of the full version, send an email to [email protected].
Q4. How Does Placer AI Work?
A startup called Placer.ai specializes in location analytics and researches demographics, trade areas, and visit trends. Their offering is focused on location data enabling big-box retailers to examine, among other things, brand dominance, customer visitation and demographic insights, competitive benchmarking, industry trends, and more.
Q5. Who Uses Placer AI?
Currently, Placer has about 1,000 clients in the real estate and property, retail, consumer packaged goods, and municipalities, including JLL, Regency Centers, Taubman, Planet Fitness, BJ’s Wholesale Club, as well as Grocery Outlet. These clients use Placer to assess the size, movement, and sentiment of anonymous crowds.