Instagram Reels are a great form of entertainment and fun through short videos lasting for a few seconds. Reels have helped in the expansion of business and in building good customer relationships. If you own a business and want to increase your customer base, then you should take a look at Instagram Reels.
Instagram Reels are super easy to create. Creating a few seconds video can help your business to grow exponentially. You can also create Reels from the videos that are already in your gallery. You can even spilt a single video into multiple reels to keep your audience engaged and entertained.
Instagram Reels are the most popular and watched content on Instagram. Users spend a lot of time watching Reels. You can also use creative tools provided by Instagram to make your Reels great.
Brands and businesses have been benefitting from Instagram Reels for a long time thanks to branded content tools on Instagram. Reels are used to show how to use the products and what are its results.
What Are Instagram Reels?
Instagram introduced a new feature of Reels which are short videos lasting from 15 seconds to 90 seconds. Reels are a new way of entertainment through short videos. Record or upload videos on Reels and add audio, filters, effects, and more creative tools. The concept of Reels was originally introduced by TikTok and then was adopted by other social media platforms as well.
How Do Reels Differ From Regular Instagram Videos?
Different types of videos can be posted on Instagram. Long videos can last for 15 minutes and short videos or Reels last for 60 to 90 seconds max. There is no limit on the minimum length of the Reels, it can be just 2 to 4 seconds as well. Reels come with a bunch of creative tools that can be applied to videos to make them more entertaining. Instagram has provided a dedicated button for the Reels as well.
How Long Can Instagram Reels Be?
When we try to find the answer for the maximum length of the Instagram Reels, you will find different answers to it. On a single shot, you can capture a Reel for 15 seconds maximum, then if you want to increase the length of the reel, you can add another capture for 15 seconds. In this way, you can go on adding 15 seconds of capture till the Reel is 90 seconds. Then you won’t be able to extend it.
What Are Some Examples Of Reels?
Here are some examples of brands that are using Reels to promote their business.
Athleta:
It is a fashion brand that is using Instagram Reels to feature its latest collection and to increase its customer range.
Drunk Elephant:
It is a cosmetic brand that uses Instagram Reels to promote its products. Their reels include videos that show how to use the products and their results.
Fourth Ray Beauty:
This is a beauty and skincare brand that uses Reels to expand its customer base. They create engaging Reels showcasing their products and how to apply the products.
Goodr:
This is another great brand that has increased its business by promoting it on Instagram Reels. They usually post Reels on the limited-time offers, shipping status, and Inventory updates.
Sephora:
Sephora is another beauty brand that has 1.3 million views on the Reels alone. They have used Instagram Reels to increase the reach of their business and the products offered.
How Does the Instagram Reels Algorithm Work?
Instagram Reels algorithm works to prioritize those videos that viewers are most likely to interact with. It includes using the video that has been self-captured and using the audio that is used by viral Reels. Good video content is a must for Instagram Reels to align with Instagram’s algorithm.
How To Create Instagram Reels?
Now let’s learn how to create an Instagram Reel. There is no hard and fast rule Instagram reels could be quickly and easily created in any way that appeals to you. Photos and videos always add life to the reels, which further helps in customer engagement and deeper penetration among the vast range of users.
What Tools Do I Need To Create Reels?
You don’t need any tools to create an Instagram Reel. You just need an Instagram to create a Reel. It will be great if you are at a good location where you can capture the beauty of nature for your first Reel.
How Do I Access The Reels Feature?
For accessing the Reels, Instagram has a dedicated button at the bottom of the screen. You can start watching the Reels by opening the Instagram app and selecting the fourth option at the bottom. The reels that you have created can be found in your profile.
What Are The Steps To Create A Reel?
Let’s start creating your first Reel.
To create a Reel, Tap Reels button in your Instagram account > tap and hold the camera option > add music and filters > adjust speed > tap on the next option to post the Reel
Step 1: Open the Instagram account.
Step 2: Tap on the Reels button at the bottom of the screen.
Step 3: Once Reels are on the screen, then tap on the camera option at the top of the screen.
Step 4: Or you can swipe left at the home screen.
Step 5: Then select Reels at the bottom.
Step 6: Now once you are in the Reels editor, tap and hold on to the capture button.
Step 7: You can capture a maximum of 15 seconds in a single go. Then if you want to capture more, you can add another 15 seconds of capture.
Step 8: Once you are done with the capture, you can make the edits. You can add audio, AR effects, a timer, countdown, alignment, and speed to the Reel.
Step 9: Once you have applied the effects, you can post the Reel.
How Can I Add Music To My Reel?
You can add music and voice-over to the Instagram Reels. Make sure to add the trending Instagram Reels music. It’ll increase your chances to get viral. Here is how to add music to Instagram Reels.
To add music to Instagram Reels, tap on the Reels button > tap and hold camera > add music > save option > add filters > post Reel.
Step 1: Open the Instagram account.
Step 2: Tap on the Reels button at the bottom of the screen.
Step 3: Once Reels are on the screen, then tap on the camera option at the top of the screen.
Step 4: Now tap and hold the capture button and start recording your Reel.
Step 5: Once you are done with the video, you can tap on the music option.
Step 6: Here you will find different music tracks.
Step 7: Select the one that fits perfectly with the video.
Step 8: Once done, tap on the save option.
Step 9: Then you can make more edits and add filters.
Step 10: You can post your reel.
How Can I Edit My Reel?
If you have posted an Instagram Reel and now you want to edit it, you can navigate to the Instagram app. Then tap on your profile and search for the Reel that you want to edit. Tap on the Reel and tap on the three dots option. There you will find the edit option. Tap on it and you can edit your Reels.
How Instagram Reels Work?
Instagram Reels work in a different way than Instagram post. Instagram Reels appear on both the Reels tap and the feed.
How Do Reels Appear In The Instagram Feed?
In case a Reel isn’t appearing on your feed, you should enable the option to share it. Here is a guide on how to do it.
Step 1: Open the Instagram account.
Step 2: Swipe left on the home screen.
Step 3: Then select Reels at the bottom.
Step 4: Now once you are in the Reels editor, tap and hold on to the capture button.
Step 5: Once you are done with the capture, you can make the edits. You can add audio, AR effects, a timer, countdown, alignment, and speed to the Reel.
Step 6: Once you have applied the effects, tap on the next option.
Step 7: Here you can write captions and tag people.
Step 8: Turn on the option of share to feed.
Step 9: Now when you share the Reel, it will be on your profile as well.
Can I Share Reels On Other Social Media Platforms?
If you have created a Reel on Instagram and now you want to share the Reel on other social media platforms, here is a guide on how to do it.
Step 1: Open the Instagram app.
Step 2: Tap on your profile.
Step 3: Search for the reel that you want to share on social media platforms.
Step 4: Tap on that reel.
Step 5: Tap on the share option at the bottom of the screen.
Step 6: At the bottom, you will find options to copy the link, SMS, Snapchat, Whatsapp, and other apps.
Step 7: Select the app where you want to share.
Step 8: You have successfully shared the reel on other social media platforms.
You can use the repost option if you want to share the Reel on Instagram itself.
How Can I Search For Reels On Instagram?
If you want to watch a specific type of reel, tap on the search option. In the search bar, type what you want to search for. Hit the search option and in the results you will find the Reels of that type on Instagram.
How Can I Save Reels?
While watching Instagram reels if you find a reel that you want to save for the future, then tap on the save reel option which will be visible after tapping on the three dots option. Once the reel is saved, you can find that Reel in the Instagram profile along with the archive Reels.
How To Monetize Instagram Reels?
If you have more than 10,000 followers on your Instagram account and get a good number of views on your Instagram Reels, then you can monetize Instagram Reels through bonuses and badges. To monetize, you have to sign up with the email address and the account number where your payment will be received.
Why Are Instagram Reels Important For Monetization?
Instagram Reels are a great way of entertainment for the viewers but what is the benefit for the creator. There should be some driving force that will encourage the creators to create better and better Reels. Monetization is one of the important driving force for the creators. Viewers enjoy watching the content and the creators get paid for it.
Can You Boost Reels On Instagram?
Yes, you can boost the Reels on Instagram by either tagging brands and celebrities. You can also share the reels on other platforms and ask your friends to share the Reels which will boost the views.
Using Instagram Reels for Marketing
Instagram Reels have proven to be a very effective and efficient way for marketing on Instagram. Rather than posting just images or long boring videos, Reels can be another way of entertaining and increasing awareness about your brand on Instagram.
How Can Reels Benefit My Social Media Marketing Strategy?
Content creators and brands have found out that the Reels are a good way to increase business and boost their followers. If one of the Reels of the content creator or the brand went viral, the brand will successful overnight.
What Are Some Examples Of Successful Reels Campaigns?
Here are some examples of successful Reels campaigns on Instagram.
Indy Brand clothing:
The brand launched a successful reels campaign and today they have a lot of followers and views on Instagram. This has ultimately increased the number of customers of the brand.
Carly’s Corner:
Carly’s Corner saw a boost in the business after a successful Reels campaign on Instagram. Today they post their products on Instagram reels and customers are happy to buy them from there.
Sugarfina:
This is a baking creator who bakes and shares it with all its customers via reels. They have increased their customer base via reels and every day new followers are added to their list.
How Can I Measure The Success Of My Reels?
When you have started to promote your business or brand via Reels and now you want to measure the success rate of the reels, here are some points to take note of.
- Check if the number of viewers is increasing with each new Reel you post.
- If there is an increase in the number of followers. It means that the users want to remain updated with the latest things that you want to post.
- If your customers are increasing via Reels. You may get customers who will order the products that they saw in the reels.
What Are Some Tips For Creating Engaging Reels Content?
Here are some tips through which you can create engaging Reels content for your customers.
- Add music to your Reels that fits perfectly with the video content.
- Add stickers and captions whenever necessary.
- Keep the captions short.
- Create shoppable content. Attach links that can help viewers quickly find where to order.
- Ask your customers to give feedback.
- Use the latest trends.
- Use transitions to create entertaining content.
- Short videos vertically
- Be creative and use original content.
- Provide value and gain the trust of the customers.
Conclusion
Time has changed completely, now business cannot be done in a limited space. You have to explore the options available and utilize them to increase the market range of your business. To get started, Instagram Reels is a great option and then you can also use some other methods as well.
Frequently Asked Questions
Q1. How Do Reels Differ From Regular Instagram Videos?
Reels are short videos not more than 15 seconds long. Regular videos can be long, lasting for a few minutes.
Q2. How Long Can Instagram Reels Be?
You can capture Reels for 15 seconds in one shot. Then you can keep on adding more shots up to a total of 90 seconds.
Q3. How Do I Access The Reels Feature?
Instagram app offers a dedicated reel button at the bottom of the screen.
Q4. How Can I Add Music To My Reel?
Once you have captured the video for the Reel, you can tap on the music option. Select the music track and add to the Reels.
Q5. Can I Share Reels On Other Social Media Platforms?
Yes, you can share the Reels on other social media platforms as well. Just tap on the share option and select the platform where you want to share it.
Q6. How Can I Save Reels?
While you are watching the reels, you can tap on the three dots option and then tap on the save reels option.
Q7. Can You See Who Watches Your Reels On Instagram?
You cannot find the person who watched your Reels on Instagram but you can find how many viewers have watched your Reel on Instagram.