‘Bad news is that time flies; Good news is that you are the pilot’. Time is the most crucial factor when you post your Instagram Reels. Understand what time is best to post Reels on Instagram, and seize the moment. Your Reels are bound to do numbers and go viral.
Instagram Reels has been a massive success since its inception in August 2020. Users actively take part in creating short videos by using the various features and tools available on the app. With an audience of over 2.3 billion people from across the globe, users can create entertaining Reels that cater to the viewers and eventually go viral.
Instagram users are on a pursuit looking for the best time to post Reels on Instagram. While there is no definite one-word answer for you, you should know that weekends are not a good time to post Reels, but alternatively, you can post it on a Wednesday during mid-day while most users try to relax or take a break from their daily lives.
Not all Reels go viral or have the same number of engagements with likes, shares, and comments. After extensive research and comparative studies on Instagram Insights, we predict what time is best to post Reels on Instagram. Read on to know when.
Understanding The Instagram Algorithm
Urban legends say that Instagram follows a set of new Reels Algorithm that determines the scope of every Reel. However, Instagram has officially stated that it is not limited to one definite algorithm, but a combination of pre-set processes or a chain of commands and patterns actually form a single process for an algorithm that is specifically designed to determine what the user would like.
Instagram conducts periodic surveys to ask users if they find one particular type of Reel entertaining. The feedback is then processed to analyze and make suggestions as to what kind of Reels the user is most likely to interact with likes, shares, and comments. Users can search Reels on Instagram using the Explore bar, which further notifies Instagram of your interests and is added to the algorithms.
The Best Times To Post Reels On Instagram
Imagine that you record a hilarious video for your Instagram Reels with all your friends and add professional edits and a popular song to your Instagram Reel as your background music. As soon as you have edited the Reel to your heart’s content, you post it on a Sunday evening. However, you notice that it has fewer views and interactions when compared to another Reel that you posted on a Wednesday afternoon, making you wonder what time is best to post Reels on Instagram.
We understand the significance of doing numbers in a competitive world where every person is validated based on their number of followers. To make it easy for you to understand the best time to post Reels on Instagram, we have broken it down into different classifications.
1. Weekdays Vs. Weekends
Contrary to popular belief, Reels posted during the weekends tend to get lesser engagement when compared to posting during the weekdays. People tend to go out on weekend trips or prefer to spend time with friends partying or just chilling out with their family during the weekends. They do not spend as much time browsing through social media during their weekend bliss.
On the other hand, Instagram is the user’s safe haven during tiring weekdays, especially during office hours breaks or after a long seminar. Users try to check out their Instagram in the middle of the day during their weekdays, hoping to take a break from their everyday life. It is considerably better to post during the weekdays rather than the weekends.
2. Morning Vs. Afternoon Vs. Evening
All mornings are hectic with people frantically getting ready for school or for work. Instagram users do not have time to idly browse through the Reels during their morning routine other than checking their notifications for updates.
Evenings are usually jam-packed as well with finishing targets or doing assignments. It is not until bedtime that users have time to casually browse through their Instagram Reels.
Afternoons can be considered the best time to post Reels on Instagram when people take their lunch break and spend some relaxing time browsing through their Instagram Reels.
3. Consider Time Zones
Are you traveling through Europe, waiting to share your vlog travel stories with all your friends back home? Before you post your Reel, check the time back home. It is very crucial that you consider the different time zones and post them at an appropriate time. You don’t want to publish your travel stories in the wee hours of the night when all your friends back home are fast asleep.
4. Understand Your Audience
The audience is the key to the success of all Instagram Reels. Understand your audience and know their availability and when they would prefer to see your Instagram Reels.
If your Instagram page hosts Goodnight Stories, it is evident that all your viewers would see your Reels during the nighttime. The best time to post Reels on Instagram for your Goodnight Stories page would be during the nighttime or late evenings.
5. Where Is Your Audience Located?
Always take your audience into consideration, their preference and interest, and why they are interested in your Reels. Once you understand the significance of your audience, you will be able to cater your Reels to meet their interests.
If you are interested in creating informative Reels based on different nationalities like Markian from “Smile Squad” or like the “Nas Daily” who create videos with people from different nationalities, it is of absolute importance to know where your audience is located, know their time zones and post at a good time accordingly.
6. Experiment With Posting Times
The best way to discover the best time to post Reels on Instagram is by trial and error. Create different Reels on similar content and post them on different days and at different times to experiment. Use Instagram Insights to study your viewer’s preferences and post accordingly.
How To Maximizing Your Reel’s Reach?
Numbers speak louder than words. The success of your Instagram Reel can be easily measured by the number of views, likes, shares, and comments. Instagram understands the significance of numbers and offers Insights for users to study the reach and scope of their Reels.
Instagram offers the best platform with all essential features for users to create entertaining content. It allows users to post Instagram Reels as Stories, which further widens the scope of the Reels. Users can make an estimate based on the number of insights and figure out the best time to post Reels on Instagram and further maximize the reach of the Reels.
1. Create Engaging Content
It is absolutely essential that you create captivating content that engages the audience. You can add text to the Reels that suggests, “Wait till the end to see the dog’s reaction,” or add a suggestive message that gets the audience to comment on your Reels by “What do you think? Mention in the comments below.” Creating engaging content will maximize the reach of your Reels and help to gain more views.
2. Use Hashtags And Captions
Adding apt hashtags and captions to your Reels is the best way to maximize the reach of your Instagram Reels. If you are a fashion blogger creating Reels for your fashion vlog, you can add #fashion or #beautiful, or #art. Your Reel will be displayed in the page of all the hashtags that you mention. You can use popular hashtags like #love which has over 1.83 billion posts, or #instagood, with 1.15 billion posts, to maximize your reach.
3. Collaborate With Other Creators
Instagram launched a new feature called Collab Post in June 2021, which allows users to co-create posts and Reels with other users. You can create your Reel and invite another user to collaborate with you. This will increase the reach of your Reel two-fold. You can collaborate with popular social media influencers to further promote your Reels and get better results.
4. Schedule Your Content Using A Handy Reels Scheduler
You no longer have to be anxious about missing the right slot of time to post your Reels. With the Reels scheduler, all business accounts and creators can schedule their Reels and posts to be posted at a particular time. This will not only save you time but also help you to stay organized and schedule your Reels to be posted at the best time to post Reels on Instagram.
Overall Best Time To Post On Instagram For Likes, Comments And Shares
Best Time To Post On Instagram On Monday
During mid-day on Monday at around 11 AM, 12 PM, or 1 PM.
Best Time To Post On Instagram On Tuesday
In the morning on Tuesdays from 8 AM to 10 AM.
Best Time To Post On Instagram On Wednesday
At brunch time on Wednesdays from 9 AM to 11 AM.
Best Time To Post On Instagram On Thursday
During mid-day on Thursdays from 11 AM to 1 PM.
Best Time To Post On Instagram On Friday
During the afternoon on Fridays from 2 PM to 4 PM.
Best Time To Post On Instagram On Saturday
In the morning on Saturdays from 8 AM to 10 AM.
Best Time To Post On Instagram On Sunday
In the evening on Sundays from 6 PM to 8 PM.
Wrap Up
The success of your Instagram is determined by the time at which you post. It is absolutely essential to figure out the best time to post Reels on Instagram so that you can get the maximum engagement from your viewers. However, if you want a definitive answer to ‘What time is best to post Reels on Instagram?”, there isn’t one. Eventually, it depends on the contents of your post and the type of your audience. Analyze your Insights to determine the best time to post Reels on Instagram.
Frequently Asked Questions
Q1. What’s The Best Time To Post Reels On Instagram?
There is no particular time to post that determines the success of your Reel. It depends on the availability of your audience and the contents of your Reel. You can study your Insights and experiment by posting at different times to figure out your best time to post Reels on Instagram.
Q2. Should I Consider Time Zones When Posting Reels On Instagram?
Yes, you should. If you are in a different time zone from your friends and followers, it is very essential to consider the time zone of your audience. Post it at a favorable time based on the viewer’s time zone not on yours.
Q3. How Do I Track My Reel’s Performance On Instagram?
Head over the Instagram Insights to view the analytics of your Reel. you will be able to see a detailed report of the reach of your Reel, its likes, shares, saves, and comments. You will be able to easily track the performance of your Reels on Instagram via Insights.
Q4. Is There A Best Time To Post On Instagram?
The best time to post Reels on Instagram cannot be constrained to a particular time of the day. It varies for every user, depending on the contents of the Reels and the availability of the viewers.
