More reach, more engagement, and more followers! All this is possible with Instagram Collab posts. Social influencers, celebrities, and major brands are working on ways to use Instagram Collab posts to boost engagement. Are you looking for ways to join the ranks of popular Instagrammers? Just follow our lead to boost up your Instagram, with Collab posts.
Social media is no longer a platform, used just for socializing. It gives users social status, fame, and power. Popular Instagrammers now have millions of followers all over the world. Instagram Collab post is a feature that has been introduced for users who wish to expand their reach and get more followers. Users can now collaborate with major influencers, brands, or other users and increase their discoverability on Instagram.
You can use Instagram Collab posts to boost engagement by finding a collaborator and planning a collaboration. Then you can create content and post your collaboration for the followers of both your account to see,
Instagram offers a number of features that allows you to increase your digital presence and engagement. You can now use Instagram Collab posts to boost engagement in 2023, to widen your scope and reach on Instagram.
What Is An Instagram Collab Post?
When two users on Instagram, join hands to co-author a post together and share it on both their Profiles, it is called an Instagram Collab post. You can create a post of an image, a video Reel, or a carousal of photos for your Instagram Collab post. It will be displayed in the accounts of both the parties involved, thus automatically enhancing the exposure and engagement. All users with public account can hence use Instagram Collab posts to boost engagement.
First launched in June 2021, the Instagram Collab post is a blessing in disguise for all Instagrammers struggling with exposure and engagement. By creating a Collab post, all their concerns will be automatically solved, as both the parties involved in the collaboration will share their views, likes, and comments.
How Do Instagram Collab Posts Benefit Brands?
Instagrammers who use Instagram for their business can weaponize the Instagram Collab feature to their benefit to promote their products. They can co-create Feed posts or Reels with social influencers, celebrities, or even other brands to increase their reach and discoverability. They can use Instagram Collab posts to boost engagement by sharing the post on both of their accounts, thus amplifying their brand value.
Business organizations that create Collab posts can increase their profile’s visibility, as the followers will be able to access the profiles of both the collaborators, directly through the Collab post.
Instagram Collab posts created by brands and business organizations, along with celebrities and social influencers, is a powerful combination, for both the parties involved. It not only boosts the brand image and the product, it automatically negates all duplicate content promotion, that could pose a threat to the brand value.
Some of the most tempting reasons to use Instagram Collab posts to boost engagement in 2023 are explained below.
1. Expands Your Reach
Collab posts are the perfect way to break through the Instagram algorithm. If you feel like you are not getting enough views, likes, and comments for your posts and Reels, the perfect way for you to overcome this challenge is to join hands with a prominent influencer to promote your brand.
When you use Instagram Collab posts to boost engagement you will notice a drastic increase in your brand recognition, as your product will be displayed on the Instagram Feed of the influencer also. Millions of people who follow the influencer on Instagram will be able to view your brand. They will be easily able to access your profile through the Collab post.
2. Increase Engagement
Instagram engagement refers to all the interactions that you can see on your Instagram account. It includes all the views, likes, comments, shares, saves, DMs, and sticker interactions on your Stories, profile visits, etc. You can use Instagram Collab posts to boost engagement of all the above-mentioned parameters.
As the Collab post will be displayed on the Feed of both the users involved, all engagement with the post will be greatly enhanced. All the likes, views, and comments will be displayed on a cumulative basis. This will display a far greater number than you could have ever achieved on your own.
3. Get More Followers
If reaching new audiences is your primary goal, then you can use Instagram Collab posts to boost engagement, and reach your target audience. You will be able to easily reach new audiences and introduce them to your brand, by collaborating with famous Instagrammers.
Instagram Collab post is the perfect way to promote your product or service, to absolutely new audiences. If they are interested in your product or service, they can easily gain access to your profile via the Collab post. All that they have to do is tap on your username to be redirected to your official Business page on Instagram. Interested users will hit the ‘Follow’ button on your profile, to stay updated for new products and latest offers.
4. Increase Sales From Instagram Shopping
Collab posts on Instagram create a buzz among all users. Business organizations can use Instagram Collab posts to boost engagement while launching new products or advertising for an upcoming event. The perfect way to gain maximum exposure is to create a Collab post with a social influencer or a celebrity on Instagram.
Brands can join forces with collaborators and form a partnership, to create a series of posts and Reels. They can also agree on cross-promoting, where two brands join forces and use Instagram Collab posts to boost engagement for their products. This will not only increase sales for their Instagram shopping but also increase their customer base.
How To Collab Post On Instagram?
Creating a Collab post is not as complicated as you might think. As long as you have a clear plan, you can easily use Instagram Collab posts to boost engagement and gain new followers.
Step 1 – Find A Collaborator
The very first step to creating a Collab post is to find a collaborator. Consider the product that you have to offer and find the perfect social influencer, brand, or Instagrammer who best compliments your brand. The success of the Collab post is determined by the mutual partnership and sync between the two users involved.
You can now use Instagram Collab posts to boost engagement, for the overall success of your brand. Prioritize users who create or promote products that are similar to your products. You will then have similar followers, who are automatically intrigued by the Collab post.
Step 2 – Plan Your Collaboration
Once you have successfully chosen your collaborator, it is now essential to plan your collaboration with them. The planning process includes the theme or concept of your promotion, scheduling a photoshoot or filming a video for advertising purposes and finally deciding if you want to create a Post or a Reel. Once you have decided on all the relevant matters, you can now use Instagram Collab posts to boost engagement.
Step 3 – Create Your Content
You should now focus on your content and create one that compliments your collaboration. If you are promoting a product for a brand, your primary content for the Collab post should be the product. Choose the object for your collaboration, and create the necessary content centered around it. It could be in the form of digital images, video advertisements, tutorials, product reviews, etc.
Step 4 – Post Your Collaboration
To post your Collaboration, open the Instagram app and tap on the + icon > Post/Reel > Upload an image/video > Edit > Share > Tag people > Invite collaborator > Select Collaborator > Post it.
Finally, you can use Instagram Collab posts to boost engagement, by posting them. It is mandatory that you use a public Instagram account, to be able to make Collab posts. You can create a new post or Reel for your Collab post. Follow the instructions given below to post your collaboration on Instagram.
Step 1 – Open the Instagram app and tap on the + icon.
Step 2 – Tap on Post/Reel to create a Collab post.
Step 3 – Tap to upload an image or video from your gallery.
Step 4 – Choose the image or video > Next.
Step 5 – Add Filters and Edit it > Next.
Step 6 – Tap to Share it.
Step 7 – Tap on Tag people.
Step 8 – Tap to Invite Collaborator.
Step 9 – Select your Collaborator > Next.
Step 10 – Tap on Next to post it.
You will now have to wait for your collaborator to accept your request for collaboration, as you can use Instagram Collab posts to boost engagement only if the collaborator accepts your request for collaboration.
How To Accept An Instagram Collab Post?
To accept an Instagram Collab post, open your Instagram DMs > Find the request to collaborate > Accept.
If a business organization or a major brand, or any one of your friends on Instagram wishes to create a Collab post with you, you will have to wait for their DM. Accepting an Instagram Collab post is just a two-step process.
Step 1 – Open your DMs to access the Instagram Collab request.
Step 2 – Tap to ‘Accept’ it.
Once you hit the Accept button, the post will be automatically displayed on both profiles. You can now use Instagram Collab posts to boost engagement and attract your target audience easily.
Instagram Collab Post Ideas For Brands
Now that you know how to create an Instagram Collab post, it is time for you to know the different ways in which you can use Instagram Collab posts to boost engagement for your brand.
1. Work With Influencers
Users who attract many followers on different social media platforms, are social media influencers. Working with influencers gives you direct access to millions of their followers. You can study the influencers who are even remotely related to your brand and approach them for a collaboration. If you use Instagram Collab posts to boost engagement with the help of influencers, you will notice a drastic increase in your overall engagement on the platform.
2. Partner With Other Brands
Fashion brands can partner with jewelry shops to promote their business together. One of the best ways to use Instagram Collab posts to boost engagement is to form an alliance with similar brands or brands that can complement your product. Study the market and know your competitors, analyze possible allies and create a partnership with them to promote your brands with Collab Posts.
3. Promote Your Other Accounts
Large business organizations that deal in multiple products, use different Instagram accounts for every product line. They can use Instagram Collab posts to boost engagement by promoting their new products on their other accounts. Regular Instagram users who have created a new professional account for their business can collaborate with their personal account. This will help to notify all the followers about your new venture and helps you to gain followers.
4. Support A Cause
Instagrammers can create Collab posts with any organization or group that they support on Instagram. You can collaborate with an Instagram group you strongly support, and show all your followers that you believe in their cause. This will help you to raise awareness and educate your followers about the different communities that are in need and helps you to gain more supporters for your cause.
5. Support A Nonprofit Or Charity
There are various NGOs and charity trusts that have an official Instagram account. You can use Instagram Collab posts to boost engagement by collaborating with such organizations to show your support. Rescue City, She Recovers Foundation, St.Baldricks Foundation, etc. are some of the most prominent Charity groups that you can collaborate with on Instagram.
6. New Product Launch
Brands and business organizations that launch a new product line can use Instagram Collab posts to boost engagement with their newly launched products. Forming collaborations with social influencers, video bloggers and product reviewers will help brands to showcase their new products to larger audiences.
7. Promote A Giveaway Or A Discount
Brands can join hands with influencers to do live-stream events and use Instagram Collab posts to boost engagement and promote their content. Live streams of famous celebrities and popular influencers attract millions of followers from all over the world. Brands can promote their new product launches by handing out complimentary giveaways and store credits to some lucky viewers.
Make Instagram Collabs A Part Of Your Ongoing Routine
Collab posts are an amazing way to coordinate your brand’s presence on Instagram. With the help of influencers, business organizations will be able to highlight the competence of their products and gain the attention of their followers a lot more easily. However, instead of making a collab post as a one-time thing, it will be much more effective if you post it as a series.
While planning your collaboration, you can plan to create posts or Reels as a series of photos or short videos, over a period of time. You can schedule releasing the content on a regular basis, over an agreed period of time. This will increase the authenticity of your brand, and display a much more reliant front, for your followers.
Is It Possible To Add A Collaborator On Instagram After Posting?
It is not possible to add a collaborator on Instagram after posting it. Unlike tagging, where you can tag your followers even after posting on Instagram, you cannot add a collaborator after posting it. Ensure that you add a collaborator before you post it and use Instagram Collab posts to boost engagement and welcome new followers.
Wrap Up
Social media is the best way to promote your brand. Instagram is one of the largest social media platforms that hosts over 1.6 billion followers from all over the world. This is a collective group of all possible target customers, all at one place. While you can boost your post by tagging people, using hashtags, and adding @ mentions, you will not be able to have the desired reach and engagement that is possible with Collab posts. You can use Instagram Collab posts to boost engagement, as it gives a genuine official vibe to your brand, that cannot be easily achieved.
