Last Updated on 3 months by Abhilasha Sharma
More followers, more views, and more likes!! Meta’s newly launched sensational app Threads, offers call and even more. Celebrities, social influencers, and other users are flocking from rival platforms to be among the first to establish their social presence on Threads. Are you curious to know how you can use Meta Threads app effectively for influencing? Let’s dive deeper to understand what Threads offers and how you can use it best to increase your social stance.
Kim Kardashian, Shakira, Mr,Beast, and many of your favorite celebrities and social media influencers have already gained millions of followers on Threads. The newly launched app has amassed over 100 million users within a week of its launch, offering new scope for expansion and user interactions. While most users are excited about exploring all the features that Threads has to offer, proficient influencers have already embarked on their networking journey in Threads.
Tech experts who have explored Threads to the fullest have noticed a few concerning features, or rather lack of it that could disappoint many users, especially the social influencers. Meta’s CEO Adam Mosseri has himself commented that Threads is not officially open for advertising, which is a huge blow for digital marketers and influencers who promote product reviews. Stay with us to know all the best ways to use Meta Threads app effectively for influencing, despite these shortfalls.
How To Use Meta Threads App Effectively For Influencing?
Most social media influencers on Facebook, Instagram, Messenger, and Audience Network, make use of Ads Manager to promote their brands and meet their goals. If you are wondering why Threads is not mentioned in the list of available apps, you are right. Threads do not allow ads or any form of monetization feature as of yet.
Recently, Meta has addressed this issue directly and has made an official statement stating that their priority is to build a consumer value that allows them to further explore and build their business value, which does not compromise the consumer’s experience. Hence it is currently an ad-free network. However, considering the track record of Meta and its promising platforms, we can expect the tables to turn any day now.
Worry not for all is not lost. We present to you the best ways to use Meta Threads app effectively for influencing, even if it is currently an ad-free platform.
1. Export Target Audience
One of the best features of Threads is that you don’t have to start from scratch. While most new social media requires users to build their followers from 0, Threads allows you to export all your Instagram followers, at the time of signing up to the platform. You will be able to link all your current followers on your Instagram account to Threads and work on building up your target audience in Threads.
2. Create Collaboration Threads
Unlike collaboration posts on Instagram, Threads does not allow you to tag the user or brand who you want to collaborate with. However, you can create new collaborations with popular celebrities and social media influencers on Threads and post your content to get a wider reach. While you cannot promote using a #hashtag, you can tag your collaborator using an @mention to widen the scope of your thread.
3. Create Longer Posts And Videos
One of the best ways to use Meta Threads app effectively for influencing is by creating longer posts on Threads. While most social media platforms restrict the number of characters used on their posts, Threads allow you to use up to 500 characters per post. This is a huge difference when compared to Twitter which allows only up to 280 characters per post. Similarly, you can also post videos that are 5 minutes long on Threads.
4. Understand The Algorithm
Threads follow a unique set of algorithms that displays the posts based on the user’s interest. While most other platforms display all posts in chronological order, Threads has proved to be a lot different. Take your time to explore Threads. Create posts and threads to compare their performance, so that you can study to understand their pattern and algorithm to aptly use Meta Threads app effectively for influencing your followers.
5. Brand Promotion
Business organizations and large brands make use of influencer marketing to leverage their credibility by promoting their brands. Especially with the prospects of a totally new platform like Threads, all large organizations look for ways to establish their brands by partnering with social media influencers. You can grab this opportunity and use Meta Threads app effectively for influencing your followers and widening your reach.
The whole world is buzzing with excitement, exploring all the new possibilities that Meta’s Threads has to offer. While most of your fellow social media influencers are concerned about the lack of sending DMs and not being able to use hashtags, we hope you can overcome such shortcomings and use Meta Threads app effectively for influencing, by mirroring our approach. You no longer need to worry about establishing your social media presence on Threads, just follow our lead to get the upper hand and reap the best of what Threads has to offer.