Why Is Adidas Suing Nike?

Why Is Adidas Suing Nike

Once again Adidas and Nike are in News. But this time Adidas has taken this war to a new level. In a complaint filed in Texas District Court on Friday 10th June 2022 Adidas suing Nike, but this time it’s a federal lawsuit. 

This is not the first time that Adidas and Nike are fighting. The history goes back to 2005 when Nike sued Adidas alleging that Adidas shoes violated two patents related to shoe design. However, the case was dropped in 2007 when both Adidas and Nike agreed on mutual terms.

Earlier in 2015 Adidas and Nike were fighting over the Nike SNKRS app and Adidas Confirmed. Adidas Confirmed was launched in 2015, a tool that would make buying exclusive products easier and fairer for everyone.

Later some days Nike launched its SNKRS app which was rolled in a password-protected capacity before a global launch in May 2015. The apps are also included in the complaint. 

Also Read: Adidas Into The Metaverse | Will It Compete With Nike?

Reason Why Adidas Suing Nike

Adidas has claimed that Nike ‘ Knowingly and Intentionally’ infringed on nine patents related to Adidas Proprietary Athletic Technology. The Nike’s Run Club app, Nike Training Club app, and Nike SNKRS app have the containing infringing elements like audio feedback during workouts, GPS tracking, and training plans. 

https://twitter.com/TheSiteSupply/status/1535655954003415041

Adidas accused Nike’s adapt system in which the shoelaces tighten or loosen automatically based on what the wearer is doing. Also, Adidas suing Nike for the patent of the “Intelligent Footwear” system that adjusts the shape of shoe cushioning.

The auto-lacing technology was first explored by Nike Smart Shoes in 2016 when back-to-the-future-inspired Mag shoes were released with an early version of the technology. The more redefined technology was showcased in 2019 by Nike. 

However Adidas claims that Adidas_1 was the first shoe ever that sensed and adjusted to the comfort of the wearer when worn, it was announced by Adidas in 2004 and was released in 2005. 

Adidas lawsuit also follows Nike’s December complaint against the company in Oregon Federal Court and the US International Trade Commission where Nike accused Adidas shoes of infringing patents related to the Flyknit Sneaker design. 

“Adidas has long been a leader in mobile technology, including technology related to mobile fitness and mobile purchases,” Adidas claims in the suit. “Adidas was the first in the industry to comprehensively bring data analytics to athletes.”

Adidas has asked the court for an unspecified amount of money damages and an order to block Nike from infringing. The bad blood between Adidas and Nike is long known but this is the first time Adidas has filed a complaint in Federal Court. Do tell us in the comments what you think of this war between Adidas Suing Nike.

Also Read: Nike Metaverse | Get Ready For Cryptokicks!

FAQ’s 

Q. Is Adidas Made By Nike?

No, No Adidas is not made by Nike. Adidas is a German brand and is older than Nike. Its the largest sportswear manufacturer in Europe and the second-largest in the world after Nike. 

Q. Did Nike Sue Adidas

In a complaint filed in Texas District Court on Friday 10th, June 2022 Adidas sued Nike in a federal lawsuit. Adidas has claimed that Nike ‘ Knowingly and Intentionally’ infringed on nine patents related to Adidas Proprietary Athletic Technology. 

Q. Who Was First Nike Or Adidas?

Adidas was the first, the company was set up in 1924 in Germany whereas Nike was founded in 1964 by Bill Bowerman, and the company was renamed Nike Inc. in 1978. 

Q. Is Nike Better Or Adidas?

Nike and Adidas are old brands and they come with new technologies and designs. According to me, Adidas is better but Nike is much more famous than Adidas. Nike Air-max is the most comfortable and demanded shoe whereas Adidas Superstar is one the kind.

Leave a Comment

Your email address will not be published.

Scroll to Top