Adidas Into The Metaverse | Will It Compete With Nike?

Adidas Into the Metaverse

Adidas has made its debut NFT collection and confirmed its journey Into the Metaverse. Adidas into the Metaverse has made its first Non-Fungible token drop created with gmoney, Bored Ape Yacht Club, and the team behind PUNKS comic. This post will cover details about Adidas Into the Metaverse NFTs.

The idea behind buying land in virtual space seems to be old and more common. Many investments in virtual land plots within the Metaverse have taken place in recent months. Many major companies have identified potential and testified interest in Metaverse. Many of them are working to develop their Metaverses like Decentraland and the Sandbox

Metaverse projects are on hype these days. Adidas, one of the major brands, has also put forward its steps toward the Metaverse in late 2021. December has been a great month for this German company as they launched several initiatives related to this. One such initiative is Adidas Into the Metaverse. If you are unaware of this project, here is everything you need to know. 

Adidas Into the Metaverse NFT project is in collaboration between Adidas Originals and NFT pioneers Bored Ape Yacht Club, PUNKS comic, and gmoney. Let us collect more information about Adidas into the Metaverse. This post will cover all the necessary details that you must be aware of. So, let’s get into the post to get details about Adidas into the Metaverse.

Adidas Into The Metaverse

Adidas Into The Metaverse

Last year, in November, Adidas bought around 144 land plots in the Sandbox Metaverse. It then partnered with one of the popular cryptocurrency exchanges Coinbase. Following these partnerships, Adidas launched its NFT project in December 2021 called Into the Metaverse through its lifestyle label, Adidas Originals.

The German brand partnered with prominent figures for the NFT project. It partnered with Bored Ape Yacht Club, NFT collector gmoney, and PUNKS comic. This partnership resulted in the creation of a limited digital collectible launched on 16 December 2021 through the sale of Adidas into the Metaverse NFT

The acquisition of Adidas Into the Metaverse NFTs will not only allow users to access premium experiences within the Sandbox Metaverse but also to a real-life physical offer by the end of 2022. With this, Adidas has a lot of opportunities lined up for the future. Adidas Into the Metaverse NFT series offers a new and more exclusive way to offer limited-run product drops.

Related: Nike Metaverse | Get Ready For Cryptokicks!

Price Of Adidas Into The Metaverse NFTs 

The entire Adidas Into the Metaverse NFT collection was sold out initially within just 30 minutes of its public launch. A total of about 30,000 Into the Metaverse NFTs were put to grab from and minted on the Ethereum blockchain. Out of these, 20,000 were offered for the first time to Bored Ape or Mutant Ape holders, gmoney, and Adidas Originals POAP holders.

Each Adidas Into the Metaverse NFT cost 0.2 ETH which equates to around $765. The company sold 29,620 NFTs as 380 were held for future events. This means the company earned over $22 million from the sales just in an afternoon. You can buy Adidas Into the Metaverse NFT on a secondary marketplace such as OpenSea. It will now cost around 1.9 or $5,492.48. 

Why Buy Adidas Into The Metaverse NFT?

Why buy Adidas Into the Metaverse NFT

The Adidas Originals NFT was created in collaboration with PUNKS comic, gmoney, and the Bored Ape Yacht Club. It guarantees holders easy access to four exclusive physical products without any additional cost throughout 2022. When you purchase an NFT, it will automatically show up in your MetaMask and you can view it in your wallet or on a marketplace like OpenSea. Let’s check out what these four physical products are.

Related: Nike Smart Shoes | The Future Of Footwears

What Are The Four Physical Products You Get Access To? 

You get access to four physical products when you buy Adidas Into the Metaverse NFTs. Let’s see these four products. 

  • Adicolor Firebird tracksuit including track pants and track top as featured on Indigo Herz and Courtney. 
  • gmoney’s classic orange beanie.
  • A graphic hoodie as featured in PUNKS comic.

Adidas has also acquired a virtual land plot in the Sandbox Metaverse as mentioned earlier that it plans to fill with exclusive experiences and content. Adidas Into the Metaverse is another project launched by Adidas Originals. Adidas has also made it to the list of the big brands entering the virtual world. Let’s wait for more announcements from Adidas for Metaverse and NFT projects.

Related: ShoesX By Ixigo | First Smart Shoes In The World


This post covers everything about Adidas Into the Metaverse. Last year, Adidas entered the virtual world with its NFT products. Many major brands like Burger King, Wendy’s, Coca-Cola, etc. are jumping into this Metaverse. Adidas has also jumped towards the virtual world with Adidas Into the Metaverse. Tell us your views about Adidas Into the Metaverse. Hope you enjoyed reading the post and find it informative. Share it with your family and friends and tell them about Adidas Into the Metaverse. 

Frequently Asked Questions 

Q1. What Are Adidas Originals Into The Metaverse Phase 1?

A. Adidas Into the Metaverse Phase 1 is the beginning of Into the Metaverse. There are a total of four phases known as product redemption periods.

Q2. How Much Is The Adidas NFT? 

A. Adidas Originals NFT’s current floor price is $2,729 or 0.704 ether.

Q3. Is Adidas In The Metaverse? 

A. Yes, Adidas Into the Metaverse is a project launched by Adidas Originals in collaboration with PUNKS comic, gmoney, and Bored Ape Yacht Club. 

Q4. How Many Adidas NFTs Are There?

A. There were in total 30,000 available NFTs for minting. Out of which 20,000 are available for early access to three crypto partners and those that received an earlier Adidas POAP token. 

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