Meta has shocked the entire social media and the world at large with its intensive layoff of over 11,000 employees since November 2022. Has Instagram stop paying for Reels? In Meta’s process of cutbacks and restructuring, are Instaram Reels Play Deals still valid or have they expired? We have all the current answers for you.
Instagram Reels has been a good source of income for thousands of Instagram content creators from all over the world. With Instagram Reels Play, users can create unique and engaging videos for their Reels and be paid based on their views and engagement. With a pop-up notification invite sent directly to the user’s Professional Dashboard, users can create engaging Reels and promote the Reels to get paid.
Instagram has stopped extending new Reels Play Deals on Instagram in the US. If you have an existing Reels Play Deal, do not worry. In an official statement on 9 March 2023, Instagram has announced that they will honor all the existing Reels Play Deals until it expires. However, if you were hoping to renew your Deal or create a new one, you are out of luck.
Food bloggers, travel vloggers, makeup artists, and all other Instagram content creators are left wondering, has Instagram stop paying for Reels. What are the current buzz and rumors about Instagram not paying for Reels? Read on to get your questions answered.
Has Instagram Stop Paying For Reels?
No, Instagram has not stopped paying for Reels. We do not want you to be anxious anymore, wondering if you will lose one of your favorite sources of income. In an official statement, Instagram has clearly stated that they have “stopped extending new and renewed Reels Play deals.” This clearly shows that you will no longer be able to create a new Reels Play deal or renew an existing deal that is about to expire.
Instagram has assured its users in the statement that all the existing Instagram Reels Play deals will be honored until they expire. Users who have existing valid deals will be able to utilize it and enjoy the Reels Play bonus payout until it expires.
Instagram Reels Monetization
Instagram does not reserve its Reels monetization policies for celebrities and social influencers. It has offered it for all Instagram users, giving them access to endless bonuses and incentive terms solely based on their interest in creating Reels.
To top it off, Instagram is currently testing bonuses, with which content creators will be able to earn bonuses based on the performance of their Reels, the number of Reels they create, and the content of the Reel – based on the current trends. But has Instagram stop paying for Reels? Simultaneously, another news from the streets is that users can earn up to $35,000 a month by creating legit, engaging content.
If Instagram Reels monetization does not pan out, users can collaborate with emerging brands to create Reels to promote their business and widen their market to meet the demands of millions of their customers from all over the world. Either way, monetization of your Instagram Reels is still intact.
Rumors About Instagram Not Paying For Reels
Meta is under constant scrutiny for its recent layoffs and intense cutbacks, making the entire world of social media and the IT industry question their strategy. This stirred up a continual state of unrest among all social media platforms resulting in many rumors and unofficial statements on Instagram payment for Reels.
Word from the streets is that TikTok will be banned in the US in the near future. This has raised questions from concerned users wondering if Meta will remove Instagram Reels to reciprocate. However, has Instagram stop paying for Reels already? Of course not. But social influencers and content creators who earned thousands of dollars by creating Reels are baffled by these horrendous rumors.
Why Instagram Might Stop Paying For Reels?
In 2021, Meta launched an investment of $1 billion, especially for social influencers and content creators to earn from creating engaging Reels. This was initially started as a strategic move to attract content creators from TikTok to join forces with Instagram. Content creators did earn thousands of dollars by creating trending Reels.
But what about now? Has Instagram stop paying for Reels? This has been the burning question among all users. Considering the current situation of Meta and its strategic downsizing and organizational restructuring, things look blurry for all content creators. Although Meta did promise to honor all existing Instagram Reels Play Deals, it has not yet answered the burning questions about the future of Reels Play Deals.
What Does Instagram Stop Paying For Reels Mean For Content Creators?
Content Creators and social influencers are the ones that are directly affected by Instagram stop paying for Reels. But all is not lost, as Reels are just one of the ways to make money on Instagram. There are various alternative ways for making money on Instagram,
- Collaborate with brands
- Join affiliate programs
- Enable Live Badges
- Link your blog or vlog
- Offer paid classes and tutorials
- Sell your merch
- Get Live with subscribers
Wrap Up
Monetizing Reels is all about numbers. Creating engaging content to reign in viewers to get more views on Instagram Reels is the sole concern of all content creators who wish to make money on their Reels. Now that finally, Instagram has stop paying for Reels, users will start to explore other, more diverse ways of making money. However, if you are currently subscribed to Instagram Reels Play Deal, do not worry about Instagram stop paying for Reels. Your deal will be honored until its expiry.
Frequently Asked Questions
Q1. Is Instagram Discontinuing Reels Bonus?
Yes. In an official statement on 9 March 2023, Instagram stated that they have stopped extending new Reels Play Deals. All existing deals will no longer be renewed but will be valid until expiry.
Q2. Why Did My Reels Stop Monetizing?
If your Reels have copyrights issue and are claimed by the owner or if you have three strikes for Reels violation, you will no longer be eligible for Reels monetization, at least for the next 30 days.
Q3. How Do I Enable Reel Bonus On Instagram?
Open the Instagram app on your device > Hamburger menu icon > Settings > Creator > Bonuses > Check your eligibility. If the status shows that you are eligible to participate in Instagram Reels Bonus, you can get started.
Q4. How Do I Get Invited to Reels Bonus?
If you have created at least 5 Reels in the last 30 days and your Reels have over 100K views in the last 30 days, you can expect an invitation to join Reels Bonus. Provided you use the Instagram Professional mode.
